your conversion
rate - starting today.

A 1% increase in your store’s conversion rate can mean a 10% increase in revenue.

Start counting your foot traffic today and never let any profit walk out of your store.

Request Demo Watch How Dor Works

2000+ retail stores are increasing their sales performance with Dor

conversion rate

91% of clothing retailers don’t know their stores’ conversion rate. It’s not enough to know sales numbers to understand store performance. Let Dor analyze your conversion rates to help you increase your revenues.

Optimize staff scheduling

Apparel stores are over or under-staffed 86% of the time. Dor will help you decrease your variable costs and increase your customer satisfaction by showing your daily traffic trends and peak hours.

Increase marketing performance

47% of marketing spend for clothing retailers is left unjustified. Trust Dor to tell you the most effective marketing channels based on the correlation between your spending and your foot traffic trends.

Start counting
your foot traffic

Get the data you need to improve your conversion rate, optimize your staff scheduling and increase your marketing effectiveness.

Request Demo

Why Dor?



  • Peel-and-stick sensor arrives in days and sets up in minutes.
  • Machine learning enhances accuracy on every door in any condition.
  • Thermal sensors protect customer privacy.



  • See the foot traffic, conversion rate, revenue, transactions and average transaction value on the same screen.
  • Easily view and compare multiple stores’ performance for any date range.
  • Access your metrics anytime with Dor dashboard or use API to power your BI tools.

Pros and cons of different people counters

Scroll horizontally to see the full chart
    1. Technology
    2. Thermal Sensor
    3. Camera Sensor
    4. WiFi / Beacon Sensor
    1. Machine Learning
    2. +
    3. -
    4. -
    1. Installation
    2. Peel-and-stick
    3. Site Survey
      Professional Installation
    4. Professional
    1. Personal Data
    2. 100% Anonymous
    3. Captures Personally
      Identifiable Information(PII)
    4. Captures Personally
      Identifiable Information(PII)
    1. Accuracy
    2. ✓ ✓ ✓
    3. ✓ ✓ ✓
    1. Pricing
    2. $
    3. $$$
    4. $$
    1. IT Requirements
    2. No Requirements
    3. Ethernet / WiFi
      Power Cabling
      Security Study
      Router Configuration
      Mounting Solution
      Employee Opt-in /
      Compliance Check
    4. Ethernet / WiFi
      Security Study
      Router Configuration
      Mounting Solution
      Compliance Check

After working with Dor, I’ve learned that even a 10% drop in conversion rate costs my business from $5,000 to $7,000 depending on foot traffic. Without Dor, I couldn’t know how much money walked out the door.

Adam Scott President, Clothes Mentor

I love that Dor and Shopify integrate seamlessly. Having conversion stats at my fingertips helps me set goals for my team and me. It’s one of the most essential tools I use to maximize sales and plan staffing needs.

Kate Calder Owner, Communitie Marfa

We love using Dor! It is magic. We cannot even figure out how it is so precise. I cannot wait to have more data under our belts to really put the numbers to work. This is going to help us dramatically with staffing, store hours, and employee/salesperson evaluation.

Johnny Freeman Founder, Johnny Fly Co.

Increase your store

Let Dor count your store traffic to help you improve your conversion rate, optimize your staff scheduling and increase your marketing effectiveness.

Request Demo